Consumer confidence is holding low. Lower than it’s been since 1973. I can make things like that up and they’re believable because they’re not too far from the truth. Inflation continues. As rising fuel costs percolate throughout the economy and nearly every consumer is being touched in some way. Touch me I’m sick. You may be in denial as you say the prices of your favorite products haven’t gone up. But look closely and you’ll notice clever marketing and attractive packaging, giving you less product for the same old price. New & Improved. Longer lasting flavor. Long lasting odor control. Brighter Whites. Restful nights.
A consumer lacking confidence narrows his focus to the essentials like beer and cat litter. Today is CETMA rack day in the 98122. A 27# bucket of cat litter trucked home for Skunk and Brad. And soon an 18 pack of canned carbonated Yakima Valley hopped malted barley pop will be purchased, strapped down with a bungee cord and ridden to a local park to be consumed among friends.
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