history archaeology stratigraphy
layers lawyers liars
idea theory speculation
story tall tale religion
hope faith fear
flighty fluff follower
amateur dilettante hipster
trend fashion tradition
advisor consultant expert
factual truthful comical
press release
media coverage
damage control
swallow it whole
hook line sinker
bite on the head fake
chew it for awhile
masticate regurgitate extrapolate
from the particular to the universal
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