what was that? is that all there is? who is this? this is it.

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shimmed out

February 2, 2012

Things that look good on the desk of a graphic designer often don’t translate to the real world, to the hands of the people that actually put it in play, the ones that make the stickers stick, the technicians that transfer decals to real world surfaces on things that actually see the light of day.

But that doesn’t matter much because those technicians aren’t in the board room asking difficult questions. They’re not looking at the presentations on the big money screen where things still look good, good enough to close the deals with the doughy soft guys that make the decisions and cut the checks.

It’s OK to take a vector image of a front wheel, flip it around and call it a rear triangle because nobody actually pays any attention to that shit. It's OK if graphic designers don't know chainstays.  It's OK if crank arms aren't on the same plane, the same axis, the same bottom bracket. It's OK if there is no drivetrain. It's OK. 

It’s OK to make decals that cost $17 each and take two hours to apply and won’t hold up past the show room. It’s OK. Don’t worry about it. Push it through.


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